AI undoubtedly will have a massive effect on everything around us, from jobs to skill sets to even how we think. Having a grasp on how AI can affect you and your future is very important so you can stay ahead of the fast paced acceleration of AI. As a Strategic Communications major, AI will have a huge effect on the future of my field of study.
After doing some research on the effects of AI on Strategic Communications it is clear that some drastic changes are to come. One of the biggest changes AI will have is a shift in skill set. AI will move the focus of Strategic Communications from drafting basic content, such as social media posts and press releases, to generating ideas to plug into AI, editing and reforming AI output, and managing sophisticated campaigns. This is especially important for me to keep in mind as a major in this field because it rearranges my future job description, as well as the job descriptions for other Strategic Communications majors.
Another effect AI will have on the field of Strategic Communication is it will change how people in the field have to think as well as their ethical and critical thinking. It will create the need for Strategic Communications majors to be able to critically think and analyze AI output in order to verify the information and scan for possible biases. Not only is that ability to critically analyze necessary, but it also creates the need for Strategic Communications majors to be able to add the human elements to these AI outputs. Elements like emotions, empathy, story-telling, and more, are all key elements in this field that AI cannot fully replicate.
In the end, AI will keep pushing us into the future no matter what, but humans have the capability to evolve so that AI can remain a tool without taking away jobs and livelihoods.
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